Inspiring Business by Sharing Success

Coeliac sufferer set to use her business to help others

Coeliac sufferer and Co-Founder of the UK app LoyalFree is determined a new innovative feature of her app will help other sufferers in the UK. 

This week marks ‘Coeliac UK Awareness Week’. Coeliac disease is a lifelong autoimmune disease caused by a reaction to gluten. 1 in 100 people have the condition (Coeliac UK). If undiagnosed the disease can lead to serious conditions. As such, a completely Gluten Free diet is the only current treatment, which involves food being prepared and cooked separately. 

The disease can often lead to sufferers feeling lonely and excluded from socialising from fear of eating out in safe environments. Although current platforms such as Tripadvisor have options for restaurants to list themselves as Gluten Free, many tick this option to appear in search results and often don’t actually cater to the disease. 

This lack of reliable information has spurred on multi award winning entrepreneur Sophie Hainsworth to use her business, LoyalFree, to start resolving the issue. Sophie, diagnosed with Coeliac disease 8 months ago, wants to support others to feel safe and informed when they eat out in their local areas and also support the friends and family of sufferers who want to organise social meet ups. 

LoyalFree, a multi award winning app for towns and cities, showcases offers, events and information for places around the UK. A new trails feature which just launched, will see collation of businesses into curated lists to help people experience their local area. One of these trail themes is set to be a ‘Gluten Free’ trails, listing places which supply Gluten Free menus and options to customers. 

Regularly finding herself sick during work hours because restaurants and cafes haven’t taken precautions has motivated Sophie to help people understand how serious the consequences really are for Coeliac Sufferers. She notes ‘Because Gluten Free is a popular life choice in recent years many places assume you are ordering out of choice and fail to understand Coeliac Disease and the importance of cooking food separately. Just 1/64th of a teaspoon of contamination can leave sufferer's of the disease ill for several days and I want to help speak out on behalf of that 1% of the population.’ 

LoyalFree currently work in 13 towns and cities and is quickly expanding. New technology built by Co-Founder Jason Nesbitt will see Trails being introduced in all their areas and used for all kinds of reasons, for example cocktail trails, shopping trails and historic tours. 

Sophie, comments saying

"Our close relationships with Business Improvement Districts and the areas in which we work in allow us to understand which businesses can cater to Coeliac sufferers, an unrepresented group. I am constantly searching for this information and not able to find it and realised I could use my own business to start to help others in similar situations; using technology for good. I hope this may spur other businesses to realise the importance of providing reassurance to their customers." 

Gluten Free trails are now available in Loughborough and Leicester and will be rolled out to all the towns and cities on the app soon. To download the LoyalFree app for free now and see where you can use it near you click here: www.loyalfree.co.uk/download 

To find out more about Coeliac disease you can visit the Coeliac UK website. 


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