Inspiring Business by Sharing Success

Play on Pitch Day raises £2300 for grass roots football

An annual “Play on the Pitch’ charity football tournament featuring mums, dads, coaches and players from Sleetmoor United has raised over £2300 towards the funding of new playing facilities for grass roots football in Derbyshire.

The tournament took place at the New York Stadium, home to Rotherham United FC over the bank holiday weekend and was arranged by staff at full-service marketing agency, Purpose Media based in South Normanton.

A full day of tournament style games took place and over 150 young footballers of all ages competed against each other.  

The highlight of the day was the ‘Dads&Coaches’ versus “Team Purpose Media” adult game which was won by Purpose Media who came back from a 2 nil deficit to triumph a 4-3 win.

Commenting, Purpose Media Managing Director, Matt Wheatcroft said,

“Both of my daughters play football for Sleetmoor so I’ve witnessed first-hand how being able to take part in a team activity within such a close knit community has benefited everyone involved. Events like this help to unite the club and the community together to galvanise the support we need to help us achieve our vision.”

The event was vital fund raiser for Sleetmoor United as they step up efforts to raise match funding to install a new 4G pitch. The Club is about to submit its business plan to apply for Football Foundation funding. If successful, the increased funding will hopefully see a grander scale vision come to fruition to include brand new changing facilities, a community hall and other spaces that be used commercially.

Sleetmoor United Football Club, founded in 2016, brought together three teams - ADASC FC, GFC Alfreton Girls and Ladies and Leabrooks Juniors Football Club - to form a single club with a united vision. Purpose Media created the new Sleetmoor United FC branding as part of their CSR strategy and commitment to support their local community.


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